Episode 100: [Q&A] Special Episode🍾
This is a very, very exciting & special episode because it is our 100th episode! You're in for a treat because we're pulling questions from our audience. And my team member, Tia - our bookkeeper & resident designer - is on to help...
Episode 94: Niche Your Brand with Mallika Malhotra
In this interview episode, I chat with Mallika Malhotra about brand strategy, niching, and positioning. A continuation of last week’s topic around marketing!
In this episode you’ll hear:
- How to begin working on your branding
- How to...
Episode 93: The Accounting Marketing Machine with Michael King
In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.
In this episode you’ll hear:
- the importance of branding
- an exercise you can do to figure out why...
Episode 89: Leverage Your LinkedIn Marketing Strategy for Effective B2B Growth with Marisa Shadrick
In this interview episode, I am chatting with one of my clients, Marisa, about how she’s been leveraging LinkedIn and relationship marketing to book clients and grow her audience. Grab your notebook, because we have lots of actionable tips...
Episode 85: Choosing the Right Marketing Strategy with Alyssa Lang
This week we welcome back a good friend of mine and repeat guest - Alyssa Lang, the Workflow Queen, to talk about choosing a marketing strategy that’s right for you.
In this episode you’ll hear:
- Alyssa’s current marketing...
Attracting clients on LinkedIn
What if I told you there was a nearly effortless way to attract clients to you? Almost as easy as getting referrals…
I heard the same thing and thought it was hogwash so I set out to prove it wrong.
A while back I kept hearing that...
Why you need a website for your bookkeeping business
One of the most common questions I see with new bookkeepers is something along the lines of: “Do I need a website, or can I just run my bookkeeping business from Facebook?”
If you are working virtually, yes, you need a website, even...
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Author
Serena Shoup, CPA
Founder + Mentor
Serena is a CPA, mom of 3, and mountain lover. She runs a virtual bookkeeping & accounting business from her home in the Arizona mountains & mentors other accountants and bookkeepers ready to start & grow their own virtual firms!
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