176 ⎸ How to Transform Clients into Your Biggest Cheerleaders with Madelyn Furlong

Hey ambitious bookkeepers!

In this interview episode, I’m hanging out with marketing whiz Madelyn Furlong. We’re diving into how to turn your clients into mega-fans that'll rave about your business. From personal touches to killer marketing strategies, we've got you covered.

Listen here or on your favorite podcast player, or watch the video version on YouTube >>

Now let's dive into some highlights!

Meet Madelyn: A Marketing Strategist Extraordinaire

Madelyn Furlong is not just any marketing strategist; she's also an expert ShowIt website designer. Her journey is an inspiring tale of unplanned entrepreneurship that kicked off as a college social media manager. She intended to enter the corporate world but found her calling in entrepreneurship. Her experiences as a bookseller and administrative assistant shaped her path and gave her valuable skills that she utilizes today.

Cohesive Marketing: The Secret Sauce

One standout moment from our chat was when Madelyn discussed the power of cohesive marketing strategies. Many small businesses find themselves tangled in a maze of fragmented marketing efforts, hiring different folks for various tasks. Madelyn offers a solution by providing comprehensive marketing services under one roof, bringing harmony and efficiency to businesses. It's a smart move, especially for those who want to cut down the time spent coordinating contractors!

Unreasonable Hospitality: Transforming Clients into Advocates

One of the most compelling components of our discussion was the concept of "unreasonable hospitality," inspired by Will Guidara's book. Madelyn emphasizes creating a personal connection with clients. She shared some amazing strategies like reaching out randomly to clients, offering personalized touches, and going above and beyond consistently. Have you ever imagined sending handwritten notes or remembering your client's favorite coffee? Trust me, these small gestures can leave a huge impact!

Building Relationships: It’s More Than Just Business

This episode drove home the importance of seeing our clients as humans. In a world where automation is on the rise, maintaining that human connection is key. Whether it's sending curated gift boxes during onboarding or providing support during challenging times like a hurricane, small acts of kindness can set you apart.

Referrals: The Word-of-Mouth Magic

Ah, referrals! A topic near and dear to the hearts of many accountants and bookkeepers. We explored the idea of turning our lovely clients into our biggest advocates through strategies like periodic check-ins and referral incentives. It was a good reminder that referrals are not only cost-effective but also a powerful testament to our services.

The Path to an Organized and Personalized Experience

Madelyn shared her insights into structuring a client’s journey, and I simply loved her three key components: organization, personalization, and going the extra mile (stay tuned for more on that last one!). Tools like ClickUp and Metricool can be lifesavers for keeping everything organized, while personalization can transform ordinary client relationships into something truly memorable.

Wrapping It Up

It was truly a pleasure having Madelyn on the podcast. Her strategies for transforming clients into cheerleaders were not only insightful but practical. If you'd like to dive deeper into her world, check out her services at madelynvictoriaco.com, and don’t miss her guide on attracting ideal clients (linked below)! She's got some real gems there.

Connect with Madelyn

📱 IG: @madelynvictoriaco

📄 Download “3 Simple Strategies to Become More Visible, Get More Clients, and Increase Your Profit" to learn what you can do right now to improve your business’ marketing. It's all about helping you save time and reduce stress by following marketing tactics that actually work.

Connect with The Ambitious Bookkeeper®

🌐 Website: ambitiousbookkeeper.com

👩‍💻 Blog: ambitiousbookkeeper.com/blog

📱 Instagram: instagram.com/ambitiousbookkeeper

📱 Facebook: Facebook.com/serenashoupcpa

💼 LinkedIn: Linkedin.com/in/SerenaShoup

For experienced bookkeepers & accountants:

Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator® >>

Grab my FREE Start your Bookkeeping Biz Checklist >>

Grab my FREE New Client Onboarding Templates >>

For new bookkeepers:

Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper >>

For online course creators:

Become a client at my firm, Of Course Financial >>

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