Our on-air 1-1 strategy sessions are back! Listen in today as I mentor and coach a student of mine through feeling overwhelmed and at capacity while still wanting to grow her business.

In this episode you’ll hear:

• tips for deciding on what...

In this interview episode, I am chatting with one of my clients, Marisa, about how she’s been leveraging LinkedIn and relationship marketing to book clients and grow her audience. Grab your notebook, because we have lots of actionable tips...

In this episode, my right hand & leadership coach here at The Ambitious Bookkeeper is interviewing ME, Serena, on my whole background story of how we got to where we are.

In this episode you’ll hear:

• How I got into accounting
• Tips for...

Join us for another mini episode on leadership with our Leadership coach, Meriah Ayer, as she takes you inside of the Leadership Blueprint to explore the importance of crafting & defining your mission, vision, and values, while offering...

In this solo episode I tackle two of the most common things I get asked about: pricing & diagnostic reviews!

In this episode you’ll hear:

• why you shouldn’t fall for the trap of pricing like your competitors
• why Bench & Pilot...

This week we welcome back a good friend of mine and repeat guest - Alyssa Lang, the Workflow Queen, to talk about choosing a marketing strategy that’s right for you.

In this episode you’ll hear:

• Alyssa’s current marketing...

Everyone is talking about 1099s right now but there’s another tax form you should be aware of as a bookkeeper. In this episode I’m going to give you my year end pointers so you can catch all the things that your clients (or you) need...

Join us for the first mini episode on leadership with our Leadership coach, Meriah Ayer, as she takes you inside of the Leadership Blueprint to discover whether you are a Thinker, Doer, or Dreamer, and how to strengthen the qualities you need, to...

For this episode, I decided to play another panel interview I held with some students from our Elevate Summer Sprint last year. They share what this course truly has to offer!

In this episode you’ll hear:

• some of the roadblocks students...

In this solo episode, I’m sharing a couple of my biggest mistakes in business and how I’ve handled them. And if you’re curious about offering higher level services (CFO/advisory) to clients, you’ll definitely want to listen...