Meet the team behind

The Ambitious Bookkeeper

Serena Shoup, CPA | Founder | CEO

I help experienced and aspiring accountants start and grow their own virtual bookkeeping businesses so they can create their ideal life. 

Over the past few years of running my own virtual accounting firm, I've noticed there is an abundance of small businesses that need help from qualified bookkeepers and accountants so I started mentoring others who had the desire to help these businesses.

Tia Taylor | Graphic Designer

Tia is a multi-talented mom of two, hailing from Idaho.

She's our resident graphic & web designer AND bookkeeper, making sure all the pieces fit together beautifully.

You can also reach her at

Hannah Martin | Administrative Assistant

Hannah is a go-getter who loves to support others. When she isn’t snuggling her Pitbull, she’s most likely playing board games or enjoying the beach with her favorite people. With a background in Education, Hannah feels passionate about providing others with the tools they need to feel successful both personally and professionally.

She is our intuitive Administrative Assistant, always eager to cross things off her to-do list. Working under our Director of Operations, Hannah devotes her time to creating space for our company to grow.