Serena Shoup, CPA

Founder | CEO

I help experienced bookkeepers and accountants start & grow their own virtual bookkeeping businesses so they can create their ideal life. 

Throughout the first few years of running my own virtual accounting firm, I noticed there was (and still is!) an abundance of small businesses that need help from qualified bookkeepers and accountants. So I started mentoring bookkeepers and accountants who wanted to help these businesses too.

Hannah Martin

Admin Assistant

Hannah is a go-getter who loves to support others. When she isn’t snuggling her Pitbull, she’s most likely playing board games or enjoying the beach with her favorite people. With a background in Education, Hannah feels passionate about providing others with the tools they need to feel successful both personally and professionally.

She is our intuitive Administrative Assistant, always eager to cross things off her to-do list. Hannah devotes her time to creating space for our company to grow.

Tia Taylor

Graphic Designer

Tia is a multi-talented mom of two, hailing from Idaho.

She's our resident graphic & web designer AND bookkeeper, making sure all the pieces fit together beautifully.

You can also reach her at riledupgoats.com