193 | Marketing without Social Media

Hey ambitious bookkeepers!

If you're feeling overwhelmed by the endless scroll of social media marketing, you're not alone. Today, I'm breaking down how to market your business without losing your mind (or your authenticity) online.

Listen here or on your favorite podcast player, or watch the video version on YouTube >>

Now let's dive into some highlights!

The Multi-Pronged Marketing Approach

Marketing isn't about being everywhere—it's about being strategic. Here's my tried-and-true method:

1. Offline Networking: Build your "circle of influence"
   • Connect with complementary professionals
   • Attend local business events
   • Exchange business cards (yes, they still work!)
2. Online Presence: More than just social media
   • Create a compelling website
   • Optimize your LinkedIn profile
   • Choose ONE social platform that feels genuine
3. Exceptional Service: Your BEST Marketing Tool When you deliver incredible work, clients become your most powerful advocates. Recently, a client was so impressed that she introduced me to her exit strategist—talk about organic marketing!

Start Small, Dream Big

Don't get paralyzed by perfection. Your first business card doesn't need to be a masterpiece. Your first website doesn't need to win design awards. Just START.

Pro tip: Prioritize what matters most right now. For me, it was creating a solid website. For you, it might be networking locally or crafting an amazing LinkedIn profile.

The Authentic Approach

Remember, marketing is relationship building. It takes time, energy, and most importantly—authenticity. Don't try to be everywhere. Be intentional. Be you.

Ready to market smarter, not harder? Let's do this! 💪

Connect with The Ambitious Bookkeeper®

🌐 Website: ambitiousbookkeeper.com

👩‍💻 Blog: ambitiousbookkeeper.com/blog

📱 Instagram: instagram.com/ambitiousbookkeeper

📱 Facebook: Facebook.com/serenashoupcpa

💼 LinkedIn: Linkedin.com/in/SerenaShoup

For experienced bookkeepers & accountants:

Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator® >>

Grab my FREE Start your Bookkeeping Biz Checklist >>

Grab my FREE New Client Onboarding Templates >>

For new bookkeepers:

Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper >>

For online course creators:

Become a client at my firm, Of Course Financial >>

AFFILIATE DISCLAIMER

We participate in affiliate marketing programs, which means we may earn a commission from purchases made through the links on our blog. However, our recommendations are based on our own research and expertise, and your trust is our priority.