145 ⎸ [Q&A] Pricing, Networking, & Growing
In this episode, you get a sneak peek behind the curtain of my monthly live Q&As for students and inside of my free Facebook group.
In this episode you’ll hear:
- How to start a cleanup
- Will AI replace bookkeepers?
- Following up with...
140 | [Q&A] Help! My leads aren't converting!
In this episode I give advice and insights on various topics related to running a bookkeeping business, attracting and converting clients, pricing strategies, marketing tactics, engaging with prospects, handling follow-ups, and more.
In this...
129 | Planning for Profit
In this solo episode, I’m sharing a part of my planning process for ensuring profitability. Grab your notebook (or a google sheet) and follow along in setting up your client profitability analysis!
In this episode you’ll hear:
- How we...
128 | [STRATEGY] Pricing & Scaling Mindset for Growth with Accala Kessler
Listen in like a fly on the wall for a strategy session with one of my Accelerator students!
In this episode you’ll hear:
- Calculating client profitability
- How to think about pricing to achieve your goals
- Ideas for increasing value
...
126 ⎸ Which program is right for me?
Have a question you want answered on the podcast? CLICK HERE TO SEND IT IN!
In this episode, I’m giving a summary of all of our current self-paced paid programs, mini courses, and workshops to help you make a decision, or maybe showcase...
101 ⎸ [Q&A] Keeping it Secure: File sharing for Bookkeepers
On this episode, we’re airing another Q&A! This time, Serena answers questions from our very own Ambitious community! She shares tips and tricks on file-sharing systems, backup software, core values, hiring strategies, and more....
99 ⎸ Balancing Loyalty to Clients & Loyalty to Self
In this solo episode, Serena explores how to balance loyalty to clients and oneself in business. She shares her experience & insight on how to handle difficult client relationships and when it might be time to let go.
In this episode...
93 ⎸ The Accounting Marketing Machine with Michael King
In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.
In this episode you’ll hear:
- the importance of branding
- an exercise you can do to figure out why...
88 ⎸ Creating a Plan for Taking the Leap
In this episode, my right hand & leadership coach here at The Ambitious Bookkeeper is interviewing ME, Serena, on my whole background story of how we got to where we are.
In this episode you’ll hear:
- How I got into accounting
- Tips for...
80 ⎸ BBA Alumni Panel: Bahiya & Penny
In this episode we are playing a panel interview I held with a couple of Accelerator students from a previous cohort. I thought it would be fun to take a little trip down memory lane as we kick off 2023 to inspire you whether you’re in the...
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Author
Serena Shoup, CPA
Founder + Mentor
Serena is a CPA, mom of 3, and mountain lover. She runs a virtual bookkeeping & accounting business from her home in the Arizona mountains & mentors other accountants and bookkeepers ready to start & grow their own virtual firms!
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