My Podcast Blog

The Ambitious Bookkeeper®

145 ⎸ [Q&A] Pricing, Networking, & Growing advice tips Apr 23, 2024

In this episode, you get a sneak peek behind the curtain of my monthly live Q&As for students and inside of my free Facebook group.

In this episode you’ll hear:
  • How to start a cleanup
  • Will AI rep
  • ...
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140 | [Q&A] Help! My leads aren't converting! advice marketing pricing strategies Mar 19, 2024

In this episode I give advice and insights on various topics related to running a bookkeeping business, attracting and converting clients, pricing strategies, marketing tactics, engaging with prospect...

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129 | Planning for Profit advice planning/organizing Dec 19, 2023

In this solo episode, I’m sharing a part of my planning process for ensuring profitability. Grab your notebook (or a google sheet) and follow along in setting up your client profitability analysis!

I...
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128 | [STRATEGY] Pricing & Scaling Mindset for Growth with Accala Kessler advice Dec 12, 2023

Listen in like a fly on the wall for a strategy session with one of my Accelerator students!

In this episode you’ll hear:
  • Calculating client profitability
  • How to think about pricing to achieve yo
  • ...
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126 ⎸ Which program is right for me? advice Nov 28, 2023

📢 Have a question you want answered on the podcast? CLICK HERE TO SEND IT IN!


In this episode, I’m giving a summary of all of our current self-paced paid programs, mini courses, and workshops to he...

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101 ⎸ [Q&A] Keeping it Secure: File sharing for Bookkeepers advice filesharing hiring Jun 06, 2023

On this episode, we’re airing another Q&A! This time, Serena answers questions from our very own Ambitious community! She shares tips and tricks on file-sharing systems, backup software, core values, ...

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99 ⎸ Balancing Loyalty to Clients & Loyalty to Self advice client-related May 23, 2023

 In this solo episode, Serena explores how to balance loyalty to clients and oneself in business. She shares her experience & insight on how to handle difficult client relationships and when it might ...

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93 ⎸ The Accounting Marketing Machine with Michael King advice cfo services marketing mentor/coach Apr 11, 2023

In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.

In this episode you’ll hear:
  • the importance of branding
  • an
  • ...
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88 ⎸ Creating a Plan for Taking the Leap advice getting started Mar 07, 2023

In this episode, my right hand & leadership coach here at The Ambitious Bookkeeper is interviewing ME, Serena, on my whole background story of how we got to where we are.

In this episode you’ll hear:...
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80 ⎸ BBA Alumni Panel: Bahiya & Penny advice getting started growing your business mentor/coach planning/organizing Jan 03, 2023

In this episode we are playing a panel interview I held with a couple of Accelerator students from a previous cohort. I thought it would be fun to take a little trip down memory lane as we kick off 20...

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78 ⎸ Core Values to Run Your Business On advice building teams growing your business hiring leadership planning/organizing Dec 14, 2022

This week on the podcast I have my right hand gal & resident leadership coach, Meriah. We talk all about core values, mission, and vision for your business as a way to build the culture (and business)...

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72 ⎸ The Other Side of the Burnout Bridge with S² (Scott Scarano) advice mentoring mindset Nov 02, 2022

Scott Scarano - fellow Xero enthusiast, podcaster, and firm owner joins me today to riff more on getting through burnout, purpose, and building things YOUR way. If you don’t like hearing how human oth...

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