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Episode 126: Which program is right for me?

Nov 28, 2023

Have a question you want answered on the podcast? CLICK HERE TO SEND IT IN!


In this episode, I’m giving a summary of all of our current self-paced paid programs, mini courses, and workshops to help you make a decision, or maybe showcase...

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Episode 101: [Q&A] Keeping it Secure: File sharing for Bookkeepers

Jun 06, 2023

On this episode, we’re airing another Q&A! This time, Serena answers questions from our very own Ambitious community! She shares tips and tricks on file-sharing systems, backup software, core values, hiring strategies, and more....

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Episode 99: Balancing Loyalty to Clients & Loyalty to Self

May 23, 2023

 In this solo episode, Serena explores how to balance loyalty to clients and oneself in business. She shares her experience & insight on how to handle difficult client relationships and when it might be time to let go.

In this episode...
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Episode 93: The Accounting Marketing Machine with Michael King

Apr 11, 2023

In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.

In this episode you’ll hear:
  • the importance of branding
  • an exercise you can do to figure out why...
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Episode 88: Creating a Plan for Taking the Leap

Mar 07, 2023

In this episode, my right hand & leadership coach here at The Ambitious Bookkeeper is interviewing ME, Serena, on my whole background story of how we got to where we are.

In this episode you’ll hear:
  • How I got into accounting
  • Tips for...
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Episode 80: BBA Alumni Panel: Bahiya & Penny

Jan 03, 2023

In this episode we are playing a panel interview I held with a couple of Accelerator students from a previous cohort. I thought it would be fun to take a little trip down memory lane as we kick off 2023 to inspire you whether you’re in the...

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Episode 78: Core Values to Run Your Business On

Dec 14, 2022

This week on the podcast I have my right hand gal & resident leadership coach, Meriah. We talk all about core values, mission, and vision for your business as a way to build the culture (and business) you want to have.

Even if you don’t...

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Episode 72: The Other Side of the Burnout Bridge with S² (Scott Scarano)

Nov 02, 2022

Scott Scarano - fellow Xero enthusiast, podcaster, and firm owner joins me today to riff more on getting through burnout, purpose, and building things YOUR way. If you don’t like hearing how human other accountants actually are, don’t...

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