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Episode 93: The Accounting Marketing Machine with Michael King

advice cfo services marketing mentor/coach Apr 11, 2023

In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.

In this episode you’ll hear:

the importance of branding
an exercise you can do to figure out why you’re attracting the ‘wrong’ clients
keeping your marketing machine (examples, too!) going even when you aren’t accepting new clients
How to manage the ChatGPT conversation with clients

Listen to the full audio here⬇

🎧 Or listen on our website here➡ ambitiousbookkeeper.com/podcast

About Michael

Michael King is the CEO of KFE Solutions, a fractional CFO firm based in Dallas, Texas, and the founder of The CFO Accelerator, where he works with accountants and fractional CFOs who are looking to start to scale and optimize their advisory services.

Find & Follow

Connect with Michael:

📱 Follow on Instagram @thecfoaccelerator

📰 Sign up for his 5 Minute Fractional CFO Newsletter - https://www.thecfoaccelerator.com/blog

📆 Attend the CFO Accelerator LIVE - https://www.thecfoacceleratorlive.com

Connect with Ambitious Bookkeeper:

📱 On Instagram: instagram.com/ambitiousbookkeeper

📱 On LinkedIn: Linkedin.com/in/SerenaShoup

📱 On Facebook: Facebook.com/serenashoupcpa

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Author

Serena Shoup, CPA

Founder + Mentor

Serena is a CPA, mom of 3, and mountain lover. She runs a virtual bookkeeping & accounting business from her home in the Arizona mountains & mentors other accountants and bookkeepers ready to start & grow their own virtual firms!