Episode 93: The Accounting Marketing Machine with Michael King
In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.
In this episode you’ll hear:
- the importance of branding
- an exercise you can do to figure out why...
Episode 82: Elevate Alumni Panel
For this episode, I decided to play another panel interview I held with some students from our Elevate Summer Sprint last year. They share what this course truly has to offer!
In this episode you’ll hear:
- some of the roadblocks students...
Episode 81: My Biggest Mistakes in Business
In this solo episode, I’m sharing a couple of my biggest mistakes in business and how I’ve handled them. And if you’re curious about offering higher level services (CFO/advisory) to clients, you’ll definitely want to listen...
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Author
Serena Shoup, CPA
Founder + Mentor
Serena is a CPA, mom of 3, and mountain lover. She runs a virtual bookkeeping & accounting business from her home in the Arizona mountains & mentors other accountants and bookkeepers ready to start & grow their own virtual firms!
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