175 ⎸ Threads: Is it worth it?

Hey ambitious bookkeepers!

In this solo episode, I’m diving into the world of Threads. Is it the next best thing for bookkeepers or just another time-sink? Let's figure it out together.

Listen here or on your favorite podcast player, or watch the video version on YouTube >>

Now let's dive into some highlights!

From Dormant to Dynamic

When Threads first launched over a year ago, I jumped on the bandwagon, set up an account, and immediately felt like a kid with too many toys. Overwhelmed, I kissed it goodbye… until June 2024. I decided to give it another whirl, and boy, am I glad I did!

Easy Peasy Setup

The beauty of Threads is how seamless it is to integrate with Instagram. Just like magic, I was able to follow everyone from my Instagram feed. This meant I already had a decent number of followers, even if I did ignore the platform for a hot minute.

The Real Deal: Engagement Over Followers

Sure, followers are great, but with Threads, the real star of the show is the algorithm. During my three-month dive into the platform, I scored six external podcast interviews, five interviews for my own podcast, a guest workshop, and even a client—all by just interacting genuinely with other users.

My Authentic Strategy

Engage Authentically: I'm not a daily poster. I drop in once a week, interact with others, and voila! Threads is all about the conversation and less about the number game.

Follow Relevant Hashtags: I kept my eyes on #podcastthreads, hunting for interview opportunities. It’s a game-changer for sourcing guests and landing a spot on other podcasts.

Follow-Up is Key: Engagement doesn't end at a comment. Slide into those DMs, pitch yourself again, and show genuine interest in connecting.

Have Fun! If you're not enjoying yourself, you're on the fast track to burnout. Keep it light and enjoyable, and the returns will naturally follow!

Managing Your Time Like a Pro

Let’s be honest, social media can be a time-suck. Leverage settings on Threads to set a timer—15-minute reminders to keep you from falling down the rabbit hole. Plus, it’s an excellent way to ensure you’re still allocating time to other crucial platforms like Instagram and LinkedIn.

ROI on Time Investment

To put it into perspective, the hours spent on Threads yielded serious returns: increased podcast reach and diverse audience engagement. So, if you're considering it, ask yourself, do you have a strategy?

Final Thoughts

Threads can be a tremendous asset if approached strategically. Remember, it’s not about spreading yourself thin but smartly engaging where it counts. Please rate, review, and share if you found this insight helpful. And if you’re over on YouTube, hit that subscribe button because there’s more content coming your way!

Thanks for coming along on this journey with me. Until next time, keep those ambitions high and your threads engaging!

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