149 ⎸ Social Media for Accountants with Alison Lukin

In this interview episode I’m chatting with Alison Lukin, CEO of Officially Social. From leveraging personal content to engaging with followers, Alison shares valuable insights on creating an impactful online presence. Join us as we explore the importance of social media, current trends, and practical tips for success.

In this episode you’ll hear:

• importance of personalizing social media content
• utilizing content calendars for social media
• strategies for visibility & engagement
• social media trends & current strategies
• complementing social media with blogs & newsletters
• overcoming barriers & insecurities about social media

Resources mentioned in this episode:

• Profit First
  • Become a Profit First Professional
  • Read the book by Mike Michalowicz
• Social Champ - social media manager & scheduler
• Manychat - to automatically send links to audience
• Officially Social - Get 25% off the first month by using the code: FIRST25

Listen to the full audio here ⬇

🎧 Or listen on our website here ➡ ambitiousbookkeeper.com/podcast

Meet Alison

Alison Lukin has been working as a freelance writer for over 18 years with clients ranging from marketing firms to yoga teachers. She loves the personality and fast pace of social networking. It’s the perfect marriage of business marketing and creative writing that is essential for the modern freelance writer. Working with musicians, charities, educators, and other various businesses, she’s learned to maximize this mode of communication for her clients. Managing social media since 2014, she made her business “official” in September 2019 with the formation of Officially Social.

Find & Follow

Connect with Alison:

🌐 Website: officiallysocial.com

📱 Instagram: @therealofficiallysocial

Connect with The Ambitious Bookkeeper®:

🌐 Website: ambitiousbookkeeper.com

👩‍💻 Blog: ambitiousbookkeeper.com/blog

📱 Instagram: instagram.com/ambitiousbookkeeper

📱 Facebook: Facebook.com/serenashoupcpa

💼 LinkedIn: Linkedin.com/in/SerenaShoup

Learn how to start your bookkeeping business (for experienced bookkeepers & accountants): https://www.ambitiousbookkeeper.com/bba

Become a Bookkeeper: https://www.katieferro.com/a/38894/2PQNgtvv (affiliate link)

Grab the FREE Start your Bookkeeping Biz Checklist: https://www.ambitiousbookkeeper.com/checklist

Grab my FREE New Client Onboarding Templates: https://www.ambitiousbookkeeper.com/onboard

Become a Client: ofcoursebookkeeping.com/contact