96 ⎸ [Leadership] How Do You Want to Change the World?
Join us for another mini episode on leadership with our Leadership coach, Meriah Ayer, as she takes you inside of the Leadership Blueprint to share 7 questions you can ask yourself to help you discover if hiring is a fit for you. Plus, how to set...
95 ⎸ [STRATEGY] How to Handle Prior Year Cleanup Issues
Listen to an on-air strategy session with one of my students!
In this episode you’ll hear:
- How to handle 10k of prior year transactions on a cleanup when the client has already filed those taxes
- How to have a conversation with a client...
94 ⎸ Niche Your Brand with Mallika Malhotra
In this interview episode, I chat with Mallika Malhotra about brand strategy, niching, and positioning. A continuation of last week’s topic around marketing!
In this episode you’ll hear:
- How to begin working on your branding
- How to...
93 ⎸ The Accounting Marketing Machine with Michael King
In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.
In this episode you’ll hear:
- the importance of branding
- an exercise you can do to figure out why...
92 ⎸ [Leadership] Successful CEO Strategies
Join us for another mini episode on leadership with our Leadership coach, Meriah Ayer, as she takes you inside of the Leadership Blueprint to explore practical strategies you can implement to help you be a successful CEO.
In this episode...
91 ⎸ Building Friendships as an Entrepreneur with Rita Hallaveld
In this special interview episode, I have my sister on the podcast! She’s a a former social worker and relationship therapist-turned-coach here to talk about building a strong inner circle of friends.
In this episode you’ll hear:
- why...
90 ⎸ [STRATEGY] Getting Time Back when You’re at Capacity with Ashly Lindberg
Our on-air 1-1 strategy sessions are back! Listen in today as I mentor and coach a student of mine through feeling overwhelmed and at capacity while still wanting to grow her business.
In this episode you’ll hear:
- tips for deciding on what...
89 ⎸ Leverage Your LinkedIn Marketing Strategy for Effective B2B Growth with Marisa Shadrick
In this interview episode, I am chatting with one of my clients, Marisa, about how she’s been leveraging LinkedIn and relationship marketing to book clients and grow her audience. Grab your notebook, because we have lots of actionable tips...
88 ⎸ Creating a Plan for Taking the Leap
In this episode, my right hand & leadership coach here at The Ambitious Bookkeeper is interviewing ME, Serena, on my whole background story of how we got to where we are.
In this episode you’ll hear:
- How I got into accounting
- Tips for...
87 ⎸ [Leadership] Your Brand is More than a Logo
Join us for another mini episode on leadership with our Leadership coach, Meriah Ayer, as she takes you inside of the Leadership Blueprint to explore the importance of crafting & defining your mission, vision, and values, while offering...
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Author
Serena Shoup, CPA
Founder + Mentor
Serena is a CPA, mom of 3, and mountain lover. She runs a virtual bookkeeping & accounting business from her home in the Arizona mountains & mentors other accountants and bookkeepers ready to start & grow their own virtual firms!
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