Behind the Scenes Newsletter

Random musings, thoughts, and inspired content from Serena

Let's Connect

After 8 years in business, I finally had a client ask for a refund after I disengaged. What a gut-punch. And quite possibly a rite of passage. I thought I was doing the right thing by disengaging before things went any further. Apparently, that client was pretty upset that I didn't do so sooner,...

Apr 15, 2026

Vol. 7. No more arbitrary price increases

💺 Buckle up, this is a long one. You know what advice I'm beyond sick of hearing? RAISE YOUR PRICES! CHARGE YOUR WORTH! I got to thinking about this because in the online course space, there is this idea that you should increase the price of your programs almost every time you launch. I di...

by Serena Shoup — Mar 21, 2026

Vol. 6. Presence, Peace & Focus

For the first time since I left corporate a decade ago (this March), I have worked a 40 hour work week at least one week each month lately. And as a business owner, even if you're tracking your time, you don't track all of it. You don't track the time in the car you spend listening to podcasts th...

by Serena Shoup — Jan 19, 2026

Vol. 5. Student Mode: What are You Feeding Your Brain?

I've been in business for 8 years now. At the beginning, I was learning sooo many new things: How to find clients Sales Marketing Workflows Software I was in student mode. You may be there currently. And now, if you read my last newsletter, you know that I'm learning a lot about YouTube as...

Nov 02, 2025

Vol. 4. I'm quitting Instagram

No, this isn't click bait. For real... I actually already did, for my firm. I haven't posted to my feed since the very beginning of June. I've been thinking and talking a lot about guarding my time, and getting aggressive with my calendar. And as much as I actually do like making content, my time...

by Serena Shoup — Sep 29, 2025 marketing youtube

Vol. 3. What's your energy like?

🌶️ Spicy thoughts loading... Do you ever feel like… once I get someone on a call, it’s pretty easy to sell them, but it’s finding people and getting people on calls that’s the issue? In this newsletter, we’re going to have a little heart to heart about this. In the most recent workshops se...

Sep 15, 2025

Vol. 2. Entrepreneurship isn't hard.

I'm sure you've experienced something that goes like this... you get together with your girlfriends and one starts talking about how her husband can't put the dishes in the dishwasher. Someone else chimes in with "mine can't be bothered to help with the kids at bedtime." and so on. Pretty soon...

by Serena Shoup — Aug 24, 2025 mindset

Vol. 1. I was almost scammed...

Lately I've been full of inspiration, motivation, and creativity. So I've been trying a few new things... Including a broadcast channel on Instagram where I'm going to be occasionally dropping podcast episodes before they go public, and having other conversations, maybe around things I post here....

Aug 10, 2025

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Behind the Scenes Newsletter

Get all the best bookkeeping biz tips in your inbox

Join our mailing list to get weekly podcast content, exclusive resources & tips on building your bookkeeping business, and the latest news and updates from our team. Including these newsletters delivered right to your inbox.

It’s time to finally understand how to set up your Dubsado account!