183 ⎸ Keys to Growth & Pricing with Ryan Lazanis

growing your business pricing strategies Jan 21, 2025
183 ⎸ Keys to Growth & Pricing with Ryan Lazanis

Hey ambitious bookkeepers!

In this interview episode, I chat with Ryan Lazanis from FutureFirm about growth strategies and pricing tips to help streamline your firm. Whether you're just getting started or looking to scale, Ryan shares some golden nuggets on navigating the world of accounting business with ease and purpose.

 

Listen here or on your favorite podcast player, or watch the video version on YouTube >>


Now let's dive into some highlights!

From Fangirl Moment to Meaningful Conversation

When I first connected with Ryan, it felt like a complete full-circle moment. We'd crossed paths in Amy Porterfield's List Builder Society, and seeing his brand explode over the years was inspiring. Having him on the podcast was definitely a fangirl moment for me!

Journey from Zen Accounting to Future Firm

Ryan's journey began over a decade ago when he founded Zen Accounting, one of the early online accounting firms in North America. His firm was all about making accountancy painless and simple for both the firm owner and clients. But things weren't always smooth sailing. Ryan candidly shared how he struggled with pricing, selling, and marketing at the start. I think many of us can relate to those early struggles!

Embracing Digital Marketing

One key takeaway Ryan shared was the power of digital marketing, specifically blogging and email newsletters. By leveraging these tools, Ryan was able to create a steady flow of clients and eventually grew Zen Accounting to a point where it was acquired by a corporate services firm. It just goes to show how powerful content can be in the world of accounting!

The Future Firm Philosophy

Now, Ryan runs Future Firm, which focuses on helping accounting firms achieve freedom and flexibility. He wanted to create a firm that wouldn't tie him down and would allow him to enjoy family life and hobbies - something I know many of us strive for. Future Firm offers a coaching program called Future Firm Accelerate, guiding firm owners with systems, training, and community support to create a more flexible business.

Networking: Love It or Hate It?

Ryan and I delved into the topic of networking. While neither of us are huge fans of in-person events, we both agree that getting out there and meeting people can be a game-changer for client acquisition. For anyone feeling stuck on how to grow your client base, stepping out of your comfort zone might just be the key!

The Crucial Role of Pricing

We also tackled the pricing monster in our chat. Ryan emphasized that pricing should reflect the value you're bringing to your clients. He advised against using rising costs as an excuse for increasing prices. Instead, communicate the added value and improvements clients have experienced over time. It's all about framing it as a benefit to your clients!

Keeping Content Fresh and Actionable

Ryan’s podcast, Future Firm Accounting Podcast, delivers bite-sized episodes packed with actionable insights. Each 5-6 minute episode focuses on a specific tip or lesson, perfect for busy professionals. He’s all about getting straight to the point, which resonates well with his audience—myself included!

Wrapping Up

I’m so grateful for Ryan’s time and insights on the podcast. If you haven’t already, check out his Future Firm Accounting Podcast and sign up for his newsletter. You’ll find endless value in the strategies he shares.

I hope you enjoyed this peek into our conversation and found some takeaways for your bookkeeping journey. Until next time, keep striving for that freedom and flexibility in your business!

Connect with Ryan

💼 LinkedIn: linkedin.com/in/ryanlazanis

🗞️ Newsletter: futurefirm.co/newsletter

🎙️ Podcast: futurefirm.co/category/future-firm-accounting-podcast


Connect with The Ambitious Bookkeeper®

🌐 Website: ambitiousbookkeeper.com

👩‍💻 Blog: ambitiousbookkeeper.com/blog

📱 Instagram: instagram.com/ambitiousbookkeeper

📱 Facebook: Facebook.com/serenashoupcpa

💼 LinkedIn: Linkedin.com/in/SerenaShoup


For experienced bookkeepers & accountants:

Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator® >>

Grab my FREE Start your Bookkeeping Biz Checklist >>

Grab my FREE New Client Onboarding Templates >>

For new bookkeepers:

Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper >>

For online course creators:

Become a client at my firm, Of Course Financial >>


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