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113 ⎸ [NICHE] E-commerce with Meryl Johnston

niche Aug 29, 2023

In this NICHE series episode, I talk with Meryl Johnston, the co-founder of Bean Ninjas. She shares her journey into e-commerce accounting and the valuable lessons she's learned along the way. From managing a team of contractors to choosing profitable clients, she provides valuable tips for success.

In this episode you’ll hear:
  • The number one thing to think about when starting or growing a firm
  • How to analyze your client base for niching down (step by step!)
  • The most important quality to look for in hiring senior employees
Resources mentioned in this episode:

Listen to the full audio here 


🎧 Or listen on our website here  ambitiousbookkeeper.com/podcast

About Meryl

Meryl is a Chartered Accountant and investor. She founded Bean Ninjas in July 2015 with $1,000 following the 7 Day Startup methodology. Now 8 years later the company operates in Australia, the US and UK and has a distributed team of 30 people.

After 6 years as CEO, Meryl stepped into a part-time advisor role at Bean Ninjas and has a leadership team running the day to day operations (this was in December 2021). She is now focused on her podcast, the Lifestyle Accountant Show, and investing in businesses in the accounting industry.

On the weekends Meryl can be found surfing at a local Gold Coast beach or hanging out with her partner and two daughters.

Find & Follow

Connect with Meryl:

📱 LinkedIn >

Connect with Ambitious Bookkeeper:

📱 Instagram >

📱 LinkedIn >

📱 Facebook >


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